Northeast Wisconsin Technical College
10-104-107 053769 Marketing Communications-Integrated
Outline of Instruction

Course Information
Description10-104-107 MARKETING COMMUNICATIONS-INTEGRATED ...creating, coordinating and integrating advertising, public relations and marketing activities for a specific customer or audience. A campaign will be developed and presented.
Total Credits3
Prior Learning Assessments
  1. Portfolio
Course Competencies
  1. Assess the role of Integrated Marketing Communication
  2. Propose creative brief
  3. Valuate a media strategy
  4. Select appropriate promotional tools
  5. Determine criteria to measure effectiveness
  6. Defend use of regulations and ethical advertising
  7. Design an Integrated Marketing Communication program