Northeast Wisconsin Technical College
10-104-119 053850 Social Media Marketing
Outline of Instruction

Course Information
Description10-104-119 SOCIAL MEDIA MARKETING ...cover the current state of social media and provide perspective on trends moving forward. Learn about the opportunities social media provides, what interactions mean for a business, and how communication has changed. A strategic plan will be developed to understand the needs of a social media marketing campaign through research, discovery, and thoughtful content creation.
Total Credits3
Prior Learning Assessments
Course Competencies
  1. Summarize the importance of embracing and utilizing social media as a marketing tool.
  2. Develop goals to determine social media strategy.
  3. Identify target audiences that can be reached via social media sites/apps.
  4. Apply rules of engagement to social media messaging.
  5. Explore current content-publishing options online.
  6. Explain the current state of marketing opportunities on social media sites/apps.
  7. Explore the usage and roles of tools that supplement social media marketing.
  8. Explain how social media campaigns are monitored and measured.
  9. Determine how marketers can take advantage of mobile marketing.
  10. Construct a social media marketing plan.