Northeast Wisconsin Technical College
10-104-148 056363 Global Marketing
Outline of Instruction
|10-104-148 GLOBAL MARKETING ...tools necessary for the student to understand the risks, rewards, and the technical aspects of doing business in a global environment.|
Prior Learning Assessments
Apply the principles of marketing to a firm.
Define a target audience(s).
Evaluate the external marketing environment.
Utilize research to identify global business opportunities.
Demonstrate foreign market selection techniques.
Develop a global marketing plan for a firm.