Northeast Wisconsin Technical College
10-104-148 056363 Global Marketing
Outline of Instruction

Course Information
Description10-104-148 GLOBAL MARKETING necessary for the student to understand the risks, rewards, and the technical aspects of doing business in a global environment.
Total Credits3
Prior Learning Assessments
Course Competencies
  1. Apply the principles of marketing to a firm.
  2. Define a target audience(s).
  3. Evaluate the external marketing environment.
  4. Utilize research to identify global business opportunities.
  5. Demonstrate foreign market selection techniques.
  6. Develop a global marketing plan for a firm.