Northeast Wisconsin Technical College
10-104-172 059327 Marketing Content Management
Outline of Instruction

Course Information
Description10-104-172 MARKETING CONTENT MANAGEMENT ...create and manage web content to engage target audiences that meet marketing objectives.
Total Credits3
Prior Learning Assessments
None
Course Competencies
  1. Summarize the importance of "getting found" on the internet
  2. Develop effective search engine marketing strategies
  3. Evaluate content management systems
  4. Develop an effective content marketing plan
  5. Construct a website
  6. Create an effective blog strategy
  7. Create an internet presence strategy for an organization