Northeast Wisconsin Technical College
10-104-172 059327
Marketing Content Management
Outline of Instruction
Course Information
Description
10-104-172 MARKETING CONTENT MANAGEMENT ...create and manage web content to engage target audiences that meet marketing objectives.
Total Credits
3
Prior Learning Assessments
None
Course Competencies
Summarize the importance of "getting found" on the internet
Develop effective search engine marketing strategies
Evaluate content management systems
Develop an effective content marketing plan
Construct a website
Create an effective blog strategy
Create an internet presence strategy for an organization