Northeast Wisconsin Technical College
10-104-174 059329 Marketing Analytics
Outline of Instruction

Course Information
Description10-104-174 MARKETING ANALYTICS ...utilize analytical tools to optimize campaign effectiveness to deliver Return on Investment (ROI).
Total Credits3
Prior Learning Assessments
None
Course Competencies
  1. Summarize the importance of measuring social media
  2. Identify metrics to support organizational goals and objectives
  3. Select the right analytics tool to meet the marketing objective
  4. Implement an analytics tool
  5. Evaluate social media effectiveness with analytics
  6. Communicate social media strategy and results to stakeholders