Explain the role of consumer behavior in business and society

Apply the concepts of marketing strategy and marketing tactics to describe the way firms go about creating value for consumers

Know key differences between intentional and unintentional learning by consumers

Identify factors that influence consumer comprehension

Classify basic consumer motivations

Determine why lifestyles, psychographics, and demographics are important to the study of consumer behavior

Correlate consumer uses of social media with traditional group and interpersonal influence

Correlate consumer culture and social media

Explain the role of social media and consumer decision making

Explain the effect social media has on the evaluation of alternatives and consumer choice