Northeast Wisconsin Technical College
10-104-198 020662 Market Research & Info Mgmt
Outline of Instruction

Course Information
Description10-104-198 MARKET RESEARCH & INFO MGMT ...converting marketing related problems into research problems, utilize the market research process to include creating objectives, determining research methodology, gathering data, interpreting, reporting, and using findings to make recommendations. Quantifying, forecasting, and evaluating opportunities using a combination of primary and secondary data.
Total Credits3
Prior Learning Assessments
Course Competencies
  1. Develop marketing strategies
  2. Explain the role of market research as a marketing function
  3. Gather secondary data efficiently
  4. Use qualitative research in conducting exploratory research
  5. Use observation as a means to collect primary data
  6. Use survey research as a means to collect primary data
  7. Develop measurement scales to measure attitude
  8. Communicate research results to client