Northeast Wisconsin Technical College
10-135-115 020594 Online Search Strategies
Outline of Instruction

Course Information
Description10-135-115 ONLINE SEARCH STRATEGIES ...understanding of how search engines relate to the success of a website or web-based business by investigating the primary search engines and the tactics that can be used to increase visibility within search engines.
Total Credits3
Prior Learning Assessments
  1. Credit by Exam
Course Competencies
  1. Identify the different types of search engines and uses of each search engine
  2. Determine the most appropriate search engine to use for your research
  3. Identify search resources
  4. Identify search utilities
  5. Analyze the use of keywords and how keywords work with each type of search engine
  6. Develop a keyword list for your web site
  7. Perform a manual search engine update for an Indexed site
  8. Perform a manual update on a Non Indexed search engine
  9. Perform a manual update on a Directory Search Engine
  10. Analyze the use of Metatags and how Metatags effect search engine updates
  11. Search engine automation software
  12. Register a web page on multiple search engines with use of software
  13. Learn how to protect users from unwanted searches
  14. Discuss identity theft