Northeast Wisconsin Technical College
10-135-181 061240 Web Content Management
Outline of Instruction

Course Information
Description10-135-180 WEB CAMPAIGN MANAGEMENT ...build, execute, analyze and report upon web campaigns with the use of databases. Explore techniques and tools to monitor campaigns. Execute post-campaign measurements and ROI analysis. (Prerequisites: 10-135-151, Website Design; 10-154-125, IT:Web:Database Development; 10-801-136, English Composition 1 or accepted into the Digital Marketing Technical Diploma program)
Total Credits3
Prior Learning Assessments
  1. Credit by Exam
Course Competencies
  1. Articulate how and why basic marketing concepts are relevant to web campaigns.
  2. Evaluate Content Management System tools to support web developers and non-programming skilled users.
  3. Implement a taxonomy of pages, posts and events while assigning and constraining content.
  4. Utilize tools to restrict various levels of users within Content Management System sites.
  5. Configure widgets commonly used within a Content Management Systems to curate content.
  6. Evaluate the components and technical requirements of an email campaign.
  7. Delineate how social media campaigns can be executed and measured.
  8. Articulate how analytical tools measure a web campaigns in order to report on their level of success.
  9. Characterize the security needs of sites utilizing Content Management Systems.
  10. Implement E-Commerce tools within Content Management System sites.
  11. Identify the process to install and implement a new Wordpress site.